Advisory, Accounting and Technology Driven Solutions for every stage of your business.
Advisory, Accounting and Technology Driven Solutions for every stage of your business.
Founded in 1992, Herrera Partners has spent more than three decades advising owners, boards of directors, and management teams of closely-held businesses through their most consequential financial decisions. The firm built its reputation on transaction advisory services, fairness opinions, valuations, expert testimony, and financial restructurings — work that has long served value-added distributors and professionals across the energy, marine, construction, food products, and healthcare markets.
That foundation is now broader than ever. Working in tandem with Long Contract Accounting — a trusted firm led by Julie Long, CPA with over twenty-five years of controllership experience — Herrera Partners can now stand alongside companies that need help with the financial accounting itself, from cleaning up multi-entity and intercompany books to leading ERP and payroll system conversions, monthly close, and the reporting that ownership relies on to run the business.
Complementing this is added depth in tax and data analytics, pairing technical expertise in partnership and pass-through structures with modern automation that turns messy financial data into clear, dependable insight.
Together, these capabilities make Herrera Partners a single resource equipped to support a business across its entire lifecycle. From the day-to-day books to the sale of the company, Herrera Partners bring the financial discipline, technical depth, and senior-level judgment that closely-held businesses and their owners rely on at every turn.
M&A advisory and debt/equity financings across energy, industrial, technology and services sectors. Closed transactions at multiple cash flow ranges including private equity and management buyouts.
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Delivered numerous opinions for public and private companies on NYSE, NASDAQ and AMEX — covering mergers, recapitalizations, restructurings, REIT formations and debt-to-equity conversions across energy, real estate and healthcare.
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Trusted expertise in providing accurate and defensible valuation analysis spanning fair market, investment and fair value across energy, healthcare, real estate, manufacturing and technology — including purchase price allocations and SEC compliance.
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Delivered through Long Contract Accounting, led by Julie Long, CPA with over 25 years of controllership experience across construction, energy and multi-entity operations. Services span day-to-day accounting, ERP conversions, multi-entity cleanup, and startup accounting setup.
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Founder & Managing Director
Founded Herrera Partners in 1992, providing transaction advisory services, fairness opinions, valuations and calculation analysis, damages and expert testimony and financial restructurings specializing in value-added distributors and contractors serving the energy, marine, construction, food products and healthcare markets. Formerly served as director with LaPorte CPAs and Business Advisors, Coopers & Lybrand’s Southwest region corporate finance group and was the senior investment banker for Underwood, Neuhaus & Co.
Has extensive experience advising owners, boards of directors and senior management teams through the sale process to maximize shareholder value. Qualified as an expert to testify in federal, tax and state court matters with respect to breach of contract, valuation and damage matters.
A 1978 University of Texas at Austin graduate. Served as Chairman of the Texas General Services Commission (appointed by Governor Rick Perry, 2001), Chairman of the Rebuild Houston Advisory Committee (2009–2015), and Chairman of the Houston Hispanic Chamber of Commerce (2008). Past President of the Houston Chapter of the Turnaround Management Association (2004). Received the Outstanding Young Texas-Ex Award in 1995 and the Chairman’s Award for Distinguished Service to the Houston Hispanic Chamber of Commerce in 2008.
Technology, Automation & Advisory
With over six years of experience in public accounting, Travis Herrera, CPA, has led teams developing technology-driven solutions to complex financial problems. He specializes in turning manual, error-prone processes into automated, data-driven systems — and brings that same engineering mindset to M&A, valuation, and advisory engagements, where speed, accuracy, and clarity in the numbers are everything.
He sharpened that capability inside the tax practices of several of the country's leading firms. At Deloitte, he designed and deployed Alteryx workflows and data pipelines that automated complex allocations and reconciliations, cutting manual effort and errors by more than 40% and materially improving turnaround time across engagements. At BDO, he built customized automation to streamline compliance and strengthen data validation for middle-market companies with revenues up to $1 billion. The work was rooted in tax, but the through-line was always the same: find the bottleneck, automate what should be automated, and make the data trustworthy.
Travis applies that approach to transaction and valuation work — supporting financial due diligence, quality-of-earnings analysis, and valuation modeling, and building the scenario, forecasting, and integration models that ownership and deal teams rely on. Increasingly, that means putting AI and modern analytics to practical use: accelerating the repetitive, surfacing what matters in messy data, and freeing senior judgment to focus on the decisions that drive value.
Contract Accounting — Long Contract Accounting
Julie Long is the principal of Long Contract Accounting and a seasoned financial executive with twenty-five years of experience driving operational excellence and financial transformation across the construction, energy, and nonprofit sectors. As a CPA with a proven track record in multi-entity environments, Julie specializes in streamlining accounting operations, leading ERP and payroll system conversions, and aligning financial strategy with organizational goals.
She has successfully led complex system implementations, including NetSuite and Microsoft Dynamics AX, and has overseen multiple payroll platform transitions. Her work has included managing federal grant compliance for a government entity, executing a $4.5M partner buyout, and overseeing $52M in construction project finances, including cleanup of twelve companies with related intercompany transactions to compile financials for a holding company.
Career highlights include Director of Finance at Houston Recovery Center, Controller at New Tech Global (ten entities, eight currencies), CFO at Enterprise Commercial Paving, and Controller at Kongsberg Maritime. Julie holds a Master of Professional Accountancy from the University of Houston Downtown and a BBA in Accounting from The University of Texas at Austin. She is a licensed CPA and active member of the Texas Society of CPAs, Financial Executive Networking Group, and University of Texas System Executive Committee.
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Whether you’re considering a transaction, need a fairness opinion, or want to discuss your accounting and tax needs — our team is ready to help.